A digital platform
Connecting people to healthcare services, state programmes and personal health information.
Guidelines Selangkah brand hub
The Selangkah brand, made clear.
The approved reference for everyone creating, approving or sharing Selangkah communications.
August 2026 · Version 1.1
Brand foundation
Selangkah makes essential services easier to access.
Selangkah brings healthcare services, state programmes and health information together in one simpler digital experience.
Simpler access
A clearer way to discover, access and manage essential services.
One App. One Step.
One place to move closer to the services and support people need.
Brand personality
Five traits shape every Selangkah experience.
01
Optimistic
We lead with possibilityEvery interaction feels encouraging, never clinical or heavy. We celebrate small wins and speak to what’s ahead, not what’s missing.
Humanity02
Human
We speak like a person, not a platformWarm, clear and never condescending. We meet Malaysians where they are: in their language, at their pace, on their terms.
Collaboration03
Empowering
We put the right tools in the right handsOur users feel capable, not dependent. We give people the information and confidence they need to take charge of their own health journey.
Excellence04
Trustworthy
Credibility over hype, alwaysWe are honest about what we know and don’t know. We earn trust through consistency, transparency and showing up reliably every day.
Trust05
Fresh
We feel alive, not archaicModern, energetic and inviting, like a lifestyle brand, not a government portal. We make health feel relevant and accessible to everyone.
ExcellenceLogo system
Use only the approved logo versions.
Always use the supplied artwork file. Never rebuild or trace the logo.
0.5x0.5x
x = the height of the logo mark
Logo protection
Protect the logo with space and scale.
If the wordmark is no longer clearly readable, use the approved standalone icon instead.
Logo misuse
Keep the logo exactly as supplied.
Do not recolour
Use only the approved logo colourways.
Do not distort
Never stretch, compress or change its proportions.
Do not rotate
Keep the logo on its original horizontal axis.
Do not add effects
Avoid shadows, outlines, glows and gradients.
Avoid low contrast
Do not place it over busy or conflicting backgrounds.
No unofficial lock-ups
Do not combine it permanently with another logo.
When in doubt, return to the original file in the approved asset folder.
Colour & typography
Navy leads. Red signals.
Dominant surfaces, headlines and high-contrast foundations.
Actions, emphasis and key moments. Use sparingly.
Use Inter consistently across digital, print and presentation materials.
Get Inter ↗Supporting colours
Use only when needed to support hierarchy, categories or functional states.
Co-branding
Give every brand fair, clear space.
GROUP / PARTNER LOGOBalance logos by perceived size, not identical width.
Every logo must remain clear, legible and high contrast.
Do not create a permanent combined logo without approval.
Use a simple divider or generous space between logos. Keep each brand visually independent.
Brand applications
Start every application with the right format.
Final requirements may vary. Request the latest specification from Selangkah Marketing.
Campaign and service banners
Maximum file size: 300KB
Keep key content within safe areas
Primary Instagram and Facebook size
Before artwork begins, confirm:PlacementFinal copyCTADestination linkUTM trackingDeadline
Media & public use
Use one clear, approved description in public.
- Brand
- Selangkah
- Company
- Selangkah Ventures Sdn Bhd
- App reference
- the Selangkah app
- Tagline
- One App. One Step.
Approved short description
Selangkah is a digital platform connecting people to healthcare services, state programmes and health information through one app.
For public or media materials
Use official logos and screenshots · Verify claims, dates and links · Direct enquiries to Selangkah Marketing
Positioning guardrail
Do not describe Selangkah as only a government portal or a healthcare booking app.
Artwork handoff
Keep every public-facing artwork simple and trackable.
Selangkah Marketing must approve all public-facing artwork before publication.
- One clear message
- One primary CTA
- Readable copy and safe space
- Approved logo and imagery
- Editable source file
- PNG or JPG export
- Final copy and T&Cs
- Destination link with UTM
Only approved artwork should move forward to publication.
Artwork draft
Created using approved assets
Selangkah review
Check brand, copy, link and UTM
Final approval
Only the approved version is published
Downloads
Use approved files only.
Click any asset to download the original PNG.
Primary logoRed icon + black wordmarkPNG · Download
Reversed logoRed icon + white wordmarkPNG · Download
Black logoApproved single-colour optionPNG · Download
Yellow logoApproved single-colour optionPNG · Download
Red iconApp icons, avatars and small spacesPNG · Download
White iconStandalone icon for dark surfacesPNG · Download